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Après Bio.Me
Location
Venice Beach, CA
Role
Event Production
Date
2024
Pri.Planned.It produced a chic Bio.me Après Ski-inspired activation in collaboration with FallonPR to celebrate the launch of Bio.me's new Daily Prebiotic Fiber flavors, Chocolate and Chai. Transforming the Little Lunch Coffee Shop parking lot in Venice Beach into a winter wonderland, the event featured a picturesque photo moment, a Bio.me Ski Shop showcasing the new flavors alongside custom merchandise, Sweet Laurel Bakery treats, and candles. Guests savored Fiber Lattes at the exclusive “Mint Condition” sampling station, indulged in gourmet s’mores by the fire, and enjoyed live music by Lega Z. A curated influencer activation ensured top wellness and lifestyle creators shared the experience with their audiences, driving a total reach of 7.1 million and generating 304,000 impressions. The event seamlessly blended health, indulgence, and community, creating an unforgettable launch for Bio.me.
